In December 2008, the national Weather Plus feed was shut down and a local weather channel programmed by WVIR was added in its place.
On September 13, 2007, WVIR began offering NBC Weather Plus on that digital subchannel resulting in The CW moving to a new third subchannel. On September 18, 2006, this channel launched a new second digital subchannel to be the area's CW affiliate. On that date, WCAV signed-on becoming the area's first CBS affiliate and first station to mount a challenge against WVIR. Until August 15, 2004, it was the only outlet in the Charlottesville market affiliated with a major network with outside stations being seen on cable and over-the-air. In 1986, Waterman Broadcasting purchased the station. It signed-on Maas the first television station based in Charlottesville and second outlet (after WHSV-TV) between Richmond and Roanoke. WVIR-TV for NBC's "Come on Home" campaign in 1987
Repeater W41DT-D also offers WVIR's two subchannels. On WVIR-DT3 and Comcast channel 12 is the area's CW affiliate which gets all of its programming from The CW Plus. On WVIR-DT2, Comcast digital channel 208, and live streaming video on its website is a 24-hour local weather channel. A third one, analog W31CE channel 31, is still listed with the Federal Communications Commission (FCC). In addition to the main signal, WVIR can be seen on two translators. Syndicatedprogramming on the station includes: Wheel of Fortune, Jeopardy!, Oprah, and Dr. Owned by the Waterman Broadcasting Corporation, WVIR has studios on East Market Street ( US 250 Bus) in Downtown Charlottesville. The station can also be seen on Comcast channel 4 and in high definition on digital channel 211. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter on Carters Mountain south of Charlottesville. WVIR-TV is the NBC-affiliated television station for Charlottesville and Harrisonburg, Virginia.
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